The event coincides with the start of the rebranding campaign of the first mall in Bulgaria

August 15, 2016 at City Center Sofia enters RESERVED, part of the Polish company LPP Group. This will be the largest store of the fashion brand in the country. The conrtact was signed in the spring of 2016 and thus LPP became one of the major tenants of the mall. The store in City Center Sofia is located on two floors with total area of 2 300 sq.m.

The interior design represents the latest store concept of the fashion retailer. All products are divided into separate sections for ladies, men and kids clothing, shoes and accessories. During the first days after the opening all customers will be offered additional discounts on the current summer sale, as well as preferential prices of the new fall collection.

“RESERVED is the first of the new retailers which customers will find at City Center Sofia with the start of the new season”, says Monika Grigorova, Manager of the Mall. “The past two years our team faced a lot of challenges during the execution of different changes of the retail center. We had managed to make total renovation without closing the mall even for a day. Of course, there is much more work to be done to fulfil the ending phase regarding the repositioning.”

In July 2014 the first mall center in Bulgaria became part of the portfolio of Revetas Capital investment fund. Since the acquisition, the fund affirmed its goals to rebrand it in order to become it part of its platform called Park Center.

Following the total building reconstruction is the communicational campaign announcing to the public that City Center Sofia becomes Park Center Sofia. Coming up in September.