01 Jun 2017

Billa is the new supermarket operator at Park Center Sofia

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Entire new concept for level -2 of the shopping center

 

Changes of Park Center Sofia’s tenant mix continue. The new supermarket ‘Billa’ is planned to open doors this autumn. The store will be situated on 1700 sq. m

Due to its central and strategic location, Park Center Sofia has always been a desired location for all supermarket chains operating on the market in Sofia. The Owner of the mall decided to proceed with ‘Billa Bulgaria’, a prominent international chain with strong market share and most importantly, well-established customers’ trust.

For this location ‘Billa’ is planning to create a new modern supermarket concept, which will be adjusted to the Park Center’s specifics and appropriately directed to the target clientele within the catchment area of the shopping center.

A complete renovation is planned at level -2. Reconstruction is part of the repositioning and re-branding process of Park Center Sofia, the main part of which was completed in 2016.

The common areas on level -2 will also be upgraded and expanded with approximately 400 sq. m., creating an atrium – ideal for various commercial events and exhibitions.

Opening of several new premises on floor -2 are planned as well. This will complement and enrich Park Center’s tenant mix.

Recently, at Park Center opened several new tenants – ‘Piraeus Bank’, ‘Next Children’, ‘Estil’, ‘Pantastic Pancakes’ – on the food court and men’s fashion brand ‘Teodor’, who position at Park Center its higher class outfits – ‘Teodor Concept’.

By the end of June will start to operate ‘SDI’ and a new dry cleaning operator. For the first time at Park Center will enter the Portugal food chain ‘Frango Charcoal Chicken’.