Founded in 1916, Etam Lingerie stands as a major player in the world of women’s lingerie. Thanks to its historical know-how of French corset, the brand has accompanied women for generations. Today with 650 retail outlets in more than 44 countries, the brand pursues its growth worldwide.
Etam Lingerie is a welcoming and generous brand which allows women to express in total liberty their femininity, with spontaneity and freshness. Thanks to its pretty and bubbly style, the brand carries the French charm that every woman is crazy about!Etam Lingerie offers a complete range of feminine and fashionable daywear, nightwear, home wear and swimwear products.
Since spring 2009, Natalia Vodianova has been the new face of Etam. An icon in the world of fashion, she perfectly embodies the brand’s femininity and modernity through her passion, seduction and grace. Integrity, enthusiasm and generosity have been the guiding principles for both Etam and Natalia, and it is these shared values that make Natalia our ideal ambassadress.Our partnership is one that goes far beyond fashion…